4 effective ways to use illustrations for your brand

Illustrations take business communication to the next level.

1. Humanize Your Brand

If you're trying to humanize your brand, illustrations are an amazing way to do it. People naturally respond better to things that look like people than things that don't (a fact we've all seen in print advertisements). Using illustrations will help create more of an emotional connection with your audience, which is exactly what you want if you're trying to build trust and loyalty.

2. Showcase Your Personality

People aren't always sure how they feel about a business until they meet with someone from it face-to-face (or at least over the phone). But when they see an illustration that represents the personality behind an organization, they can start to feel like they know who they're dealing with — even if they've never met them before! This helps build trust among potential customers.

3.Tell a Story

Illustrations can also be used to tell stories—especially those related to your business or industry. For example, if you sell baby clothing and accessories, an Instagram account with photos of babies wearing adorable outfits could be very effective at telling the story of how much people love babies (and thus how much they'll love your products).

4. Create memorable campaigns

Illustrations can be used in all types of content marketing campaigns — from blogs posts, ebooks and infographics to newsletters, social media posts and even ads! People remember what they see more than what they read, so using illustrations in your marketing campaigns is a great way to make it stick in people’s minds.