Creating Inclusive Designs: Why It Matters and How to Do It

Design plays a crucial role in shaping our experiences, but it's easy to take for granted the fact that design is not always inclusive.

For people with disabilities or who are part of marginalized communities, design can be a barrier to access and can exclude them from participating fully in society. As designers, it's important to create inclusive designs that can be accessed and used by everyone, regardless of their background or ability.

Why Inclusive Design Matters

Creating inclusive designs is not only the right thing to do, but it also makes good business sense. By designing with accessibility in mind, you can reach a wider audience and tap into markets that may have been previously overlooked. Inclusive design can also improve user experience, reduce errors, and increase customer loyalty.

Inclusive design is particularly important when it comes to digital products and services. According to the World Health Organization, there are over 1 billion people with disabilities globally, and this number is expected to increase as populations age. Digital technologies have the potential to break down barriers for people with disabilities, but they can also create new ones if they're not designed with accessibility in mind.

How to Create Inclusive Designs

Creating inclusive designs requires a mindset shift. Instead of designing for a "typical" user, designers must think about how their designs can be accessed and used by a diverse range of people. Here are some key principles to keep in mind when designing inclusively.

Know your Users

The first step to creating inclusive designs is to understand your users. This means conducting user research to gain insights into their needs, goals, and pain points. Make sure to include a diverse range of users in your research, including people with disabilities and from marginalized communities.

Prioritize Accessibility

Accessibility should be a top priority when designing inclusive products and services. This means designing for screen readers, keyboard navigation, and other assistive technologies. You should also use clear and simple language, provide captions and audio descriptions for videos, and ensure that your designs are responsive and easy to use on mobile devices.

Design for Diversity

Design for a range of abilities, ages, cultures, and languages. This means considering font size, color contrast, and other visual elements that may affect readability. It also means designing for different input methods, such as touch, voice, or gesture-based interactions.

Test with Diverse Users

User testing is essential for ensuring that your designs are truly inclusive. Make sure to test your designs with a diverse range of users, including people with disabilities and from different cultures and backgrounds. This will help you identify any barriers or usability issues that may be preventing some users from accessing and using your products or services.

Iterate and Improve

Inclusive design is an ongoing process. As you receive feedback from users, use this information to iterate and improve your designs. This will ensure that your designs continue to meet the needs of all users and stay relevant over time.


Creating inclusive designs is not just a nice-to-have; it's a must-have in today's world. By designing with accessibility and inclusivity in mind, you can reach a wider audience, improve user experience, and make a positive impact on society. To create truly inclusive designs, it's essential to prioritize accessibility, design for diversity, and test with diverse users. By following these principles and committing to an iterative process, you can create designs that work for everyone.

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