Why Use Illustrations as a Branding Tool

When used strategically, images can be just as effective as a copy in branding a new business or product. Images should always be used to support your message and support the brand being promoted.

They don’t need to take up an overwhelming amount of space. But, how do you know when an image will work for your brand? In this article, we’ll discuss the different types of images you can use as a brand and how to best use them in your marketing campaigns. We’ll also outline some key factors to keep in mind when using illustrations as a branding tool.

What images should you use as a brand?

As your business grows, you’ll inevitably decide on a logo, a general design for your products, and even a color scheme for your office. As a new business, you might not have the luxury of this time to plan out the visual identity for your company. You can, however, still use branding images to help establish your company’s identity. An important thing to keep in mind when using images as a branding tool is the culture in which the image was created.

While you may think you’re creating a modern and clean image, certain images may reflect certain cultures more than others. Consider the following examples: An image of a skyscraper may appeal to a certain audience in a certain location, even if the image was created for an entirely different country. A photo of a beach may be more relevant in a certain area than in others. An image of an industrial machine may be appropriate in one location, but may be too graphic in another.

Depending on who you are marketing to, the cultural appropriateness of your branding images may or may not be a relevant factor. However, it’s always a good idea to be aware of this and think through your image choices accordingly.

How to Use Illustrations as a Branding Tool

You can use images as a branding tool in a number of different ways. You can use them as a mascot, as a character, or as an environmental representation. To use an image as a mascot, create a character based on that image that people can then rally around. This could be a poster, a T-shirt, a hoodie, or something else. A character-based logo is a great way to go, but many companies find using images more effective as a branding tool.

In fact, studies have shown that people are significantly more likely to purchase products from brands that use imagery as a branding tool. You can also use images to represent locations and products. For example, an image of a city may represent that city, while an image of a product may represent that product. This representation is important because it allows people to forget about the culture and background of the image and instead focus on the product itself.

Not only can you use images as a branding tool, but they can also be used as a means of telling a story. This can be used to great effect when telling a story through an image. You can choose an image that represents an important moment in time and incorporate that image in your marketing campaigns to help promote that product.

Keep in mind when using illustrations as a branding tool

When using images as a branding tool, it’s important to keep in mind that the images you choose need to be relevant to your product and the market you’re trying to reach. Always consider how the image will be used. If an image is going to be prominently displayed on a T-shirt, it might be a bad choice to represent your company.

You also don’t want to use images that will likely be removed or altered quickly. You don’t want to risk losing valuable equity by using images that can be taken down or altered quickly. You also don’t want to rely on images that you’ve chosen poorly, as they may crack or fall off the wall over time.

Key Factors to consider when using illustrations as a branding tool

The overall impression you want to give – People are more likely to purchase products from brands that make them feel good, not only what the products look like. Brand equity – People will perceive you as a trustworthy source if you build brand equity by using trustworthy images. Ease of efficiency – The more effort you have to put into your image campaign, the less effective it will be.

Illustrations are definitely a great way to market your brand out there! So look no further, go ahead and access hundreds of beautiful illustrations in our library. SUBSCRIBE NOW!